Welcome to an exclusive opportunity to share your voice and shape the future of toys.
help create better toys & collectibles
The Concept Lab is assembling a select group of
collectors, parents, and gift givers
to influence the next big trends in toys.
See if you qualify.
Why Join?
Imagine being among the first to see the latest toys and collectibles — and having a voice in the designs, features, and trends that matter most to you!
Here's what's in store for you as a Concept Lab community member:
Exclusive Previews
Get the first look at new toys and trends in the market, often before anyone else.
Rewards & Perks
Earn gift cards and exclusive discounts and perks just for sharing your thoughts!
Influence & Impact
Have a say in what’s created and sold - your voice guides what reaches store shelves.
Why Join?
Imagine being among the first to see the latest toys and collectibles — and having a voice in the designs, features, and trends that matter most to you!
Here's what's in store for you as a Concept Lab community member:
Exclusive Previews
Get the first look at new toys and trends in the market, often before anyone else.
Influence & Impact
Have a say in what’s created and sold - your voice guides what reaches store shelves.
Rewards & Perks
Earn gift cards and exclusive discounts and perks just for sharing your thoughts!
How It Works
Join Our Community in 3 Simple Steps
Tell Us About Yourself
Complete a brief questionnaire about your toy preferences, collections, and interests. We want to learn what makes your perspective unique so we can connect you with the most relevant and best experiences. Your identity and responses are always kept private.
Receive VIP Invitations
From surveys and feedback sessions to live focus groups, once your application has been accepted, your participation will make a real impact. Every insight you share helps shape what hits the shelves next! We'll send personalized invitations based on your interests and expertise.
Enjoy Your Rewards
Each opportunity brings exciting perks like gift cards, exclusive launch events, first access to sales, and more. You’ll get tailored invites to events and rewards that match your interests.
Ready to join The Concept Lab?
It takes about 20 minutes to complete—and is your first step
to joining our toy insider community.
Are You a Perfect Fit?
This opportunity is ideal for:
Adult Collectors
Who live for nostalgia, unique collectibles, and insider access to the hottest new toys.
Parents & Gift Givers
Who want top-notch toys for the children they love and who want to be the first to explore new trends.
Sound like you? Great! Tell us about yourself to get started with
The Concept Lab.
Start Here
Click the button below to begin the survey—it takes about 20 minutes to complete—and is your first step to joining our toy insider community.